![]() ![]() The Mahabharat ratings have taken Star Plus overall viewership numbers to 534569 TVTs (53.4 million viewers), while Colors, the No. 2 player in the Hindi General Entertainment genre is a distant No. Unlike most marquee properties for which broadcasters charge a premium for a 10-second ad spot, Star Plus chose to go with its usual 10-second rate of Rs 2 lakh to 2.5 lakh for Mahabharat. Given the ratings, advertisers should expect a rise in ad rates. ![]() The shrewd game that changed the destiny of India and became the premise of one of the world’s greatest epics The Mahabharata is about to unfold on Star Plus. #Mahabharat episodes in hindi star plus 720pĪ 10-second ad spot on Sony TV's Kaun Banega Crorepati costs Rs 5 lakh to Rs 6 lakh.
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